Live.me is the biggest live streaming platform in the US with over 30,000,000 downloads from 85 countries. More than 65% of the live broadcasters are based in the US. The app allows users to stream, video chat, make vlogs and getting into the community with other users who share the same interests.
Live.me’s user distribution is unique: since its establishment in 2015, their active users are mostly from the east and west coast, but rarely from the central America. Also, the demography of Live.me’s users was not ideal considering maximizing the platform’s profits and monetizing the app.
In this case, under the belief that teenagers and young adults are the main force of social media, Novaland suggested to promote Live.me on college campuses so that a younger group of audience can be exposed to the app.
