On Jan. 10th 2014, TCL Hollywood Micro-cinema Film Festival hosted its award ceremony at TCL Chinese Theatre. With the biggest scale and highest quality in the industry , the event not only supports and brings fresh elements to the development of Chinese micro- cinema films, but also brings Chinese micro-cinema films across the ocean to successfully showcase its innovation in technology and charisma in the young, trendy, international bran. Attending the award ceremony are Michelle Chen, Peter Chan and many other stars from the industry. The event has become the trending topic for both Chinese and American media.
It was the first time for Chinese micro-cinema films to travel across the Pacific Ocean to Hollywood, the capital of the global film industry. This milestone event has become the hottest topic in both Chinese and American society. Statistics shows that the award ceremony has received 44 coverage, including 2 video coverage, 5 articles from news agencies, and 37 internet coverage (7 of them are from electronic platform of traditional print
media) . 4 of the original media coverage are in English, and 1 in Spanish. The total value of all media coverage has reached about 2,161,280 RMB.