Voted by the audiences in China, the Huading Awards is known as the “Global Audience Choice”. Every year 800 million audiences in China vote for categories includes: Best Movie, Best Director, Best Actor, etc. Founded in 2007, the Huading Awards has become a strong voice of Chinese audience. On Jun. 1st, 2014, the Huading Awards were handed out in Los Angeles for its first time, to winning international Hollywood stars Halle Berry, Orlando Bloom, Charles Hunnam, etc.
By Handing out awards to international stars, The Huading Awards has raised extraordinary awareness in China. The awards ceremony was broadcasted in mainland China, Hong Kong and Taiwan, reached 1 billion audience through broadcasting, 4 million through internet. We invited at least 20 American mainstream media outlets and over 30 Chinese outlets to attend and cover the event in LA. As a result, the 12th Huading Awards has generated 109 coverage, including 22 video coverage, 8 from news agency, 29 news paper articles and 50 internet coverage. The total worth of all media coverage is 12,436,839.26 RMB.
